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Digital Marketing Corner
Marketing 4.0
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This page is specifically for my Digital Marketing Class as part of my Graduate Studies. Feel free to check the content and learn with me as I go through the different Marketing 4.0 learnings in the Digital Age today.
Plant Ahead Ph
Plant Ahead PH was established in 2020 by one of my colleagues back in my university days, Dezza Tan. Her online start-up is basically an...
eenauy
Aug 22, 20201 min read
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Baking Mom Femm & Galaw.Co Dance Theatre
The first group to present today was Baking Mom Femm, a start-up online bakery, which was been a trend at the start of this pandemic....
eenauy
Aug 15, 20202 min read
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Josie: Project SUP-atos
Upon watching the teaser video of Team ECQuities, the teaser was catchy and made very well, however, it did not clearly explain what the...
eenauy
Aug 8, 20201 min read
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Digital Marketing Campaign of The Foodie Takes Flight
At the time of the COVID pandemic, learning does not stop. We continued our MBA experience online and named our team, ECQube. ECQ, which...
eenauy
Aug 7, 20207 min read
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SMACIT Backbone in Digital Economy
In the video presentation by MIT Director Jeanne Ross, she mentions that with the ever-changing digital world we live in, the use of...
eenauy
Aug 3, 20201 min read
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The Digitoral Era through Storytelling
As discussed in Content Marketing, marketers use the power of storytelling in marketing brands. But it is not just a one-way scheme where...
eenauy
Aug 2, 20201 min read
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Superiority Effect of Pictures for Marketing 101 Concepts
I've taken three marketing courses already. One from my undergrad and two in grad school. So I'm pretty familiar with the basic marketing...
eenauy
Aug 2, 20202 min read
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The rise of Chatbots
Due to Globalization and the rise of the Digital Economy, as stated in the blogpost of Coach Bong: "Humans want answers quickly, all the...
eenauy
Aug 1, 20202 min read
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How to be Brand A?
One of the top retails brands today globally is Unique Clothing Warehouse, or as we all know as UNIQLO. Uniqlo was founded by Mr. Yanai...
eenauy
Aug 1, 20203 min read
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Marketing Template & Results
First is to determine the Marketing Template to be used Personally, the shorter and more concise, the better for me because as previously...
eenauy
Aug 1, 20202 min read
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How to WOW your customers?
The goal of every marketer is for customers to choose your product and service and to WOW them! But how to get this kind of WOW? There...
eenauy
Jul 29, 20201 min read
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Harnessing the Power of Mobile Application thru brand engagement
Due to the affordability and wide range of options available, everyone has a smart phone today. Dependency on one’s own mobile is very...
eenauy
Jul 22, 20202 min read
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Omnichannel Marketing
What is "Omnichannel"? It is the different methods of purchasing available to the consumers. Some options are physical in a brick and...
eenauy
Jul 15, 20202 min read
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Mobile Marketing in the Philippines
Even if this video was back in 2017, three years later, it is still relevant to our situation. The insight that I found most interesting...
eenauy
Jul 11, 20201 min read
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Digital Evolution: Convert Disruption into Sales & Growth
In today’s fast-paced digital economy, companies tend to get distracted in coping to the digital disruption that they lose their main...
eenauy
Jul 11, 20203 min read
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Human-Centric Marketing
This is the type of marketing where marketers approach its target consumers as whole human beings aiming to fulfill their desires and...
eenauy
Jul 8, 20202 min read
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Industry Archetypes & Best Practices
Branding, service, sales force and channels are all crucial as part of any marketing scheme. Importance in positive word of mouth and...
eenauy
Jul 8, 20201 min read
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Mobile Marketing & M-Commerce
Mobile Marketing is a multi-channel digital marketing technique focused on reaching a specific audience on their smartphones. As per Mr....
eenauy
Jul 4, 20202 min read
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Brave through the VUCA World
Today, change is constant and it is part of our everyday life. Globalisation and technology play important parts in the operation of the...
eenauy
Jul 4, 20202 min read
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LEARNING ON THE GO
Before the COVID-19 pandemic, I personally didn’t think that online learning would be possible nor effective. But today we are forced to...
eenauy
Jul 4, 20202 min read
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Marketing Productivity Metrics
Metrics is to measure the impact of our campaigns, to know what is effective and what we can further improve on. There are two types of...
eenauy
Jul 1, 20201 min read
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Make your Brand the Consumer's Top Choice
How can you make your brand the top choice of consumers? In this post, we will understand the New Customer Path in your marketing...
eenauy
Jun 30, 20201 min read
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Tentative FB Marketing Plan Ideas
I am part of Group 4 ECQube, together with Dirk Pua, Mariel Lopez and Lance Lim. The topics we are considering for our FB Marketing Plan...
eenauy
Jun 28, 20201 min read
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From 4 P's to 5 P's to the 4 C's of Marketing
Back in 2010, I had my first marketing class where I first learned the 4 P's of Marketing, which are the product itself, place, promotion...
eenauy
Jun 24, 20202 min read
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PH Internet Usage in 2020
Like it or not, we all have become dependent on the Internet. I'm just lucky that I'm a millennial and was able to experience both old...
eenauy
Jun 20, 20202 min read
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LOL Facebook for Advertising
Multiple websites now are offering Learning OnLine (LOL). During the lockdown, I was able to attend seminars from Citibank, Asian...
eenauy
Jun 20, 20207 min read
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Time to be Digitally Active & Create!
Want to know where you are in the Social Technological Ladder? See for yourself! I, myself was just a mere Spectator, prior to the...
eenauy
Jun 20, 20202 min read
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Looking for Brand Advocates? Aim for these three!
In tonight's Digital Marketing class, we tackled today's Influential Digital Subcultures. Sounds complicated but it's really simple. Who...
eenauy
Jun 17, 20201 min read
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How to be an Extraordinary Presenter
This is a short yet very informative video. A must watch to be a Presenter like the extraordinary, Steve Jobs....
eenauy
Jun 5, 20201 min read
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The Powerful Tool of Story Selling
When we tell stories, these can be reiterations of our past experience or our imagination. Business managers must understand that in...
eenauy
Jun 5, 20203 min read
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