Due to the affordability and wide range of options available, everyone has a smart phone today. Dependency on one’s own mobile is very rampant and is why smart phones are the best channels to engage with consumers. But not through hard sell marketing that makes use cold calls or random e-mail promotions, but through the use of mobile applications as representatives of brands nowadays.
Marketers integrate their core product and service experience in the mobile application and should also be self-service sufficient. With the use of Customer Relationship Management, marketers are to engage with their customers online and provide quick solutions whilst Gamification is to drive the right set of customer behaviour in accordance what the brand aims for.
Steps in developing a Good Mobile Application
Determine the Use cases - objectives customers want when using the app
Design Key functionalities and user interface - simple and easy
Back-end Support - user-experience should be flawless! integrated application with efficient and reliable customer service.
A perfect example of a good ideal mobile application would be Gcash!
Don't be deceived, Globe + Cash = Gcash isn't just for globe subscribers but it is open to all networks and trust me, it is convenient. Its similar to China's Wechat.
Globe set-up Gcash as an application where you can buy load, send money, pay bills and even save and invest your money in there partner financial institutions. Gcash also offers real time money transfer to other Gcash accounts and to 30+ banks for free via Instapay. It is simply the leading mobile wallet in the Philippines.
I, myself, have been a Globe subscriber since I was 9 years old and just recently activated my Gcash application 2 weeks ago. A factor was I did not want to hold onto physical (dirty and maybe virus-infected) bills and another was I recently started a small online business of selling sangrias and this was one of the quickest ways to receive payments.
What I can say is the application is easy to navigate. Its very simple, no complications and no run-time and gives me a sense of security. I am given prompt notifications via text whenever I have an incoming fund transfer and there are security checks on outgoing transfers. Gcash also has a linked savings account to its partner ASEAN bank, CIMB, called GSave that provides easy access to your bank account that earns interest 4x higher than that of a local bank here in the country. I can deposit or withdraw my funds anytime and anywhere by just using my Gcash mobile application. Very convenient!
And in case of any problems, a 24/7 customer support group is more than willing to accommodate your inquiries via chat or you can always call their hotline.
Stay Tuned & Stay Hungry!
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