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Industry Archetypes & Best Practices

Branding, service, sales force and channels are all crucial as part of any marketing scheme. Importance in positive word of mouth and market dominance are goals of marketers today. To attain these, it is important as to which industry archetype your company is in.


4 INDUSTRY ARCHETYPES


1. Door Knob Archetype

- Customers have high curiosity but low commitment to brand

- What you have to do: Improve post-sales to create brand loyalty

eg. FMCG Brands


2. Goldfish Archetype

- High curiosity but purchase is unsure because of long process and lots of other options to consider

- Need to create a need within themselves

- Common in B to B market

eg. Automobiles, Industrial Raw Materials


3. Trumpet Archetype

- Advocates are more than the actual users, however, the audience is a niche market

- Therefore, need to make the brand more accessible and affordable to increase market share

eg. Luxury Brands


4. Funnel Archetype

- Customers wants to experience first and value customer service

- Create touchpoints to clients to improve brand affinity

eg. Banks


5. Bow Tie Pattern

- Combination of the 4 types

-From Aware to becoming an Advocate

 

Stay Tuned & Stay Hungry!


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