In tonight's Digital Marketing class, we tackled today's Influential Digital Subcultures.
Sounds complicated but it's really simple. Who is the best segment to target nowadays? Who should we spend time focusing on that we can depend on to be your Brand Advocate?
There are three: The Youth, Women & Netizens!
Young Guy, a Woman & a Netizen
The Youth for Mind Share
The population is growing more than ever. There are around 1.8B aged between 10 to 24 years old. The youth is not afraid to try new things and experiment. They are the best group to target when entering the market because of their willingness and adaptability to anything new introduced to them.
Women for Market Share
Women are multitaskers, they are more meticulous than men. As a woman, I agree to this. When I see a product I want to purchase, I always read reviews, ask my friends about them and view other options to ensure I pick the best possible choice. At the same time, if I enjoy the brand, I praise it and advertise it to my family and friends through positive word of mouth and in online reviews.
Netizens for Heart Share I also consider myself as a Netizen. This is what I do as FoodlockerPh for food reviews. I contribute content to the social and online communities with my reviews. I help food establishments with their marketing and PR.
So, if you have any business in mind and developing your marketing scheme, take note of these 3 groups you should definitely target in order to obtain a share in the market!
Stay Tuned & Stay Hungry!
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