Metrics is to measure the impact of our campaigns, to know what is effective and what we can further improve on. There are two types of...

How can you make your brand the top choice of consumers? In this post, we will understand the New Customer Path in your marketing...

I am part of Group 4 ECQube, together with Dirk Pua, Mariel Lopez and Lance Lim. The topics we are considering for our FB Marketing Plan...

Back in 2010, I had my first marketing class where I first learned the 4 P's of Marketing, which are the product itself, place, promotion...

Like it or not, we all have become dependent on the Internet. I'm just lucky that I'm a millennial and was able to experience both old...

Multiple websites now are offering Learning OnLine (LOL). During the lockdown, I was able to attend seminars from Citibank, Asian...

Want to know where you are in the Social Technological Ladder? See for yourself! I, myself was just a mere Spectator, prior to the...

In tonight's Digital Marketing class, we tackled today's Influential Digital Subcultures. Sounds complicated but it's really simple. Who...

This is a short yet very informative video. A must watch to be a Presenter like the extraordinary, Steve Jobs....

When we tell stories, these can be reiterations of our past experience or our imagination. Business managers must understand that in...

In every business platform, the need to for advertising involves creating a story about one’s product or service. We can have a brilliant...

Have any of you heard about the COSLA Template? Well I haven’t and this is my first time using it. Methods of presentations are evolving...

A brand is the identity of your product or service. In my case, my brand as Foodlockerph is what differentiates my own person food...