A brand is the identity of your product or service. In my case, my brand as Foodlockerph is what differentiates my own person food reviews from other food blogs.
I created Foodlockerph account in instagram back in 2014. The name itself is self-explanatory. It’s a locker full of food by a foodie based in the PH. I created this collection of food photos or "foodstagram" as I call it for two reasons. First, I used to post all of my food in my personal instagram and my followers also inquired and commented. A number of my friends convinced me to share my reviews publicly as they believed in my taste in food and this leads to the second reason. I did not have the time to create an actual blog where I would have to give an extensive detailed experience of the restaurant ambience, service and other factors. I just wanted to share my food experience and personal recommendations to the public, especially to those looking for the best dish or a restaurant from a particular cuisine. So, I thought to myself, "why not make an instagram page for all my food posts?" I still remember how I created my first logo using a random website where I generated the very first Foodlockerph logo I still use in my instagram today.
Apologies for the poor quality, I just screen grabbed it at that time to avoid paying for any costs for it. I just wanted to have a profile picture in my foodstagram instead of some random plate of food. Little did I know, this would actually become my brand image as the years of food posting went by.
Because of our Digital Marketing Class assignment to make our own personal brand logo, I thought to myself, why not still use my Foodlockerph brand as it was my public domain and enhance my existing logo? So I did some experimenting whilst maintaining the core of my brand image.
I recreated the logo.
I first started with the components inside the logo.
I found these images in my google search and picked my choice of design that best suited my liking. Every time you encounter a new dish presented to you the first thing you would do is to "try a bite" using a fork to pick out a small piece then after you would use a spoon to have "taste more"and then the knife, which can be scary when used violently, is to "slice" through composing a review on what you have just had. Then put all of these utensils inside a circular shape that represents my love and passion to eat on repeat that never ends. A simple logo yet has a lot of meaning into it.
Then I taught of playing around just a little bit. I decided to include my brand name FoodlockerPH. Here are the different prototypes:
Then after hours of playing around, I went to the homepage of this blog, I suddenly thought of the logo I was aspiring for and here is the result.
Personally, I chose the logo to be the "O" in FoodlockerPH to include the logo in my brand name and also my tagline "Foodie Chronicles." I like it simple and clean yet unique and informative.
Thanks for reading!
Stay Tuned and Stay Hungry!
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